Mahindra & Mahindra launched two game-changing electric SUVs – XEV 9e and BE 6e, under the company’s “Born Electric” portfolio. Advanced technology, sustainability, and futuristic design mark these cars, with Mahindra bolding its entry into the electric SUV market. The vehicles are designed on the proprietary INGLO platform and promise unmatched performance, state-of-the-art features, and safety.
Let’s get into the details of the features, specifications, design, and how Mahindra is going to redefine the EV space in India.
Key Features at a Glance
1. Competitive Pricing
- BE 6e: ₹18.90 lakh (ex-showroom)
- XEV 9e: ₹21.90 lakh (ex-showroom)
2. Market Launch and Deliveries
- Launch: January 2025
- Deliveries: From February 2025
3. Performance
- Range: Over 500 km on a single charge
- Acceleration: 0 to 100 km/h in just 6.7 seconds
4. Charging Time
- Fast Charging: 20% to 80% in only 20 minutes using a 175 kW DC charger
Design Philosophy: Where Art Meets Technology
Mahindra BE 6e
BE 6e is a sporty and youthful personality :
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- The design is sleek and aerodynamic, appealing to the younger age group.
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- Sharp lines and dynamic curves with bold lighting elements give it a futuristic design.
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- Perfect for urban use with a style and flair to the performance.
Mahindra XEV 9e
XEV 9e is built as a family-friendly luxury SUV:
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- Power and durability are highlighted with strong design elements.
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- The spacious cabin is great for long family rides.
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- Chrome finish with a sophisticated lighting setup makes it stand out in this market.
Interior Features: Tech-Savvy and Comfortable
1. State-of-the-Art Displays
- BE 6e: Twin 12.3-inch screens for infotainment and driving metrics.
- XEV 9e: Triple-screen configuration for a more immersive digital experience.
2. Adrenox AI Software
- Smart Features: Voice commands, remote vehicle monitoring, and advanced navigation.
- Seamless Integration: Smartphone connectivity for enhanced convenience.
3. Panoramic Glass Roof
- Offers an expansive view of the cabin and stunning outside vistas.
4. Premium Upholstery
- Materials: Soft-touch, eco-friendly fabrics that balance luxury and sustainability.
- Powertrain and Performance: Efficiency Meets Power
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- Battery Options
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- 59 kWh Variant:
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- Ideal for daily commutes and close-distance drives.
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- 59 kWh Variant:
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- 79 kWh Variant:
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- Best suited for long drives with an added feature of up to 682km under ARAI testing
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- 79 kWh Variant:
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- Battery Options
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- Performance Parameters
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- Power Generation: 228 to 282 HP, with phenomenal acceleration and silky smooth acceleration
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- Rear-wheel drive ensures the perfect distribution for better control
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- Performance Parameters
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- Fast charging
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- These SUVs are equipped with 175kW DC fast charging capability and can charge from 20% to 80% in 20 minutes.
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- Fast charging
Safety Features: Built with Confidence
Mahindra has emphasized the safety aspect of these SUVs:
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- Seven Airbags
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- It provides complete protection for the passengers.
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- Seven Airbags
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- Advanced Driver Assistance Systems (ADAS)
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- Adaptive cruise control, emergency braking, lane-keeping assist, and collision
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- alerts are part of ADAS.
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- Advanced Driver Assistance Systems (ADAS)
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- Boron Steel Frame
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- A protective cage around passengers enhances safety when impacts occur.
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- Boron Steel Frame
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- ARAI-Certified Crash Safety
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- Both SUVs pass safety standards for the Indian and International markets.
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- ARAI-Certified Crash Safety
New Mahindra Logo: Emblem of Transformation
With these SUVs, Mahindra brought out its new logo designed for the Born Electric series.
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- Contemporary Style:
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- The geometric shapes are simple and represent innovation.
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- Contemporary Style:
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- Environmental Orientation
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- Emblematic of Mahindra’s promise towards green solutions.
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- Environmental Orientation
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- Brand Expression
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- The expression of the transition towards a greener and smarter tomorrow.
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- Brand Expression
The new logo can be seen prominently on the grille and the steering wheel, giving it a high-end look.
Technological Innovations
Mahindra has incorporated a series of innovative technologies in these SUVs:
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- Connected Car Features
Intelligent vehicle tracking, climate control remotely, and OTAs
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- 360-Degree Camera System
It provides a 360-degree vision for a safer parking and navigation system
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- Adaptive Suspension
This changes the height of the vehicle as per the conditions to have a smooth ride.
Comparison with Rivals
How XEV 9e and BE 6e Stand Out
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- Affordability: With a starting price of ₹18.90 lakh, these SUVs offer an excellent value compared to competitors like Tata Nexon EV and MG ZS EV.
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- Range: well over 500 km, setting a new benchmark for the segment.
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- Tech Features: Triple-screen system and Adrenox AI provide Mahindra with a strong innovation advantage.
The Road Ahead: EV Market in India to be Transformational
Mahindra accelerates the adoption of electric vehicles in India with its XEV 9e and BE 6e.
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- Efficiency:
INGLO guarantees minimal energy consumption and lower carbon dioxide emissions.
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- Market Growth:
Mahindra shall expand its Born Electric series, that shall cater to a specific set of customers.
Customers shall be supported through dedicated EV centers and strong charging infrastructure.
Mahindra’s electric SUVs: Why buy them?
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- Innovative Design: Sleek and modern and pleasing to all age groups.
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- Advanced Technology: From Adrenox AI to fast charging, these SUVs are built for the future.
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- Sustainability: Focus on environment-friendly materials and lower emissions.
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- Affordability: Competition with premium EVs at more affordable prices makes them mass-friendly.
Conclusion
The launch of Mahindra’s XEV 9e and BE 6e marks an important milestone in India’s electric vehicle market. With cutting-edge technology, impressive performance, and a focus on sustainability, these SUVs set the bar for the industry. The innovative INGLO platform by Mahindra, fast-charging capability, and modern design ensure the appeal of the vehicles to the widest audience—be it a young urban professional or a family that needs comfort and reliability.
The new Mahindra logo, designed for the Born Electric series, reflects the brand’s commitment to progress and eco-consciousness. Moreover, competitive pricing at ₹18.90 lakh and ₹21.90 lakh, combined with features such as a 500 km range and 0-100 km/h acceleration in 6.7 seconds, make these SUVs a compelling choice in the EV segment.
For the potential buyer, the XEV 9e and BE 6e are outstanding options in the growing electric SUV market, as Mahindra focuses on safety, luxury, and performance combined with affordability. Mahindra’s expansion of its EV lineup continues to reinforce its position as a leader in sustainable automotive innovation.
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